You’re great at what you do, just no good at communicating it.
In our full-day workshop you’ll learn how to communicate your value with clarity, confidence, and impact - and 10x your social media engagement.
You’ll walk away with your brand position locked in, a repeatable content system, on-camera confidence, and ready-to-publish content.
If you’re serious about visibility and growth, book an intro chat - the first step towards transforming your brand.
What’s in it for you?
☑️ Your personal brand positioning statement nailed
☑️ Tools to deliver huge value to your audience
☑️ On-camera practice to grow your confidence
☑️ AI prompt templates to support your content creation
☑️ Video filming session to get you started
☑️ Your first posts created, drafted, and scheduled!
Why your story matters
Building a strong personal brand isn’t self-indulgent, it’s strategic.
Brand drives trust, value, and business growth.
To grow, you must communicate who you are, why you matter, and what makes you different — clearly and consistently.
This is what the Personal Brand Lab helps you master.
You’ll walk away with…
Who it’s for…
Our workshop is for founders, leaders, and business owners who are strong at what they do, but unclear, inconsistent, or invisible in how they communicate it.
If you want your personal brand to build trust, increase value, and accelerate business growth, this workshop will transform the way you show up.
And it will help you 10x your social media engagement. What’s that worth to your business?
How the day runs
A structured, hands-on experience designed to give you clarity, confidence, and content — all in one day.
Personal brand strategy - Nail your positioning statement, identify what you can talk about with authority, and learn how to create valuable content.
Presentation & on-camera training - Build confidence on camera through guided practice, key messaging techniques, body language coaching, and immediate playback.
Content writing workshop - Craft high-value content using our custom AI prompts, video script structures, and proven personal brand frameworks.
Content creation lab - Record your first videos, refine your message, develop post drafts, and receive real-time feedback on your socials-ready content.
Wrap-up - Finish the day with clarity, confidence, and content you can use immediately.
Plus coffee, snacks, drinks, and lunch are included!
Join the workshop
Spots are limited! Book a call to see if our workshop is the right fit for you, and how we can support your next stage of growth.
Tom Andronas
Journalist, Strategic Communicator, Storyteller
Tom helps leaders and brands craft stories that cut through the noise by combining brand strategy, storytelling frameworks, and content production.
His work is rooted in clarity, trust, and delivering value — the core principles at the heart of this workshop.
Backed by almost a decade of client success stories
The Personal Brand Lab is backed by The Content Engine, a strategic communications and content production agency that specialises in strategic storytelling for impact.
FAQs
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Not at all! The workshop is designed to arm you with the confidence that you have something to say, then give you the tools you need to shine in front of the camera, in a safe space. We also provide immediate playback and feedback, so you can improve with each attempt.
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Please bring your laptop and have your subscriptions logged-in and ready to go (eg. ChatGPT / Claude).
To make sure you look good on camera, please wear block colours and avoid tight patterns (eg. spots / checks / stripes).
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Our workshop is designed to arm you with the tools you need to confidently communicate your personal brand, so it’s ideal for people who might otherwise find this environment intimidating. The workshop is a safe space, where feedback is given in a constructive, professional, and friendly way aimed at helping you grow. We’ve coached on-camera and on-air talent of all types for more than 15 years - it’s our job to make you look and feel good!
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The workshop is designed to step you through our process for communicating your personal brand. We provide tips, advice, and feedback throughout the day, including immediate playback of your video content so you can also critique yourself.
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Our workshop focuses on building your personal brand. However, if you’re the founder or owner of a small-to-medium sized business, your business brand IS your personal brand, because the majority of your clients likely do business with YOU rather than your business brand.
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It certainly is! A full day packed with valuable information and practice time to help you communicate your brand with confidence.
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It sure is! Coffee too!